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Trades & construction
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the commercial window cleaning sector, a single enquiry from a facilities manager at a large office park is worth far more than a residential request. Yet these high value leads often go cold not because there is no interest, but because the sales cycle is slow. A facilities director might request a quote in January, put it on hold while the budget is approved, and never hear from you again by March. Similarly, leads from new construction projects or building management companies often stall during the tendering phase. If your team is busy on site and cannot follow up within 48 hours, that momentum dies. The contact moves on, trusting a competitor who called back faster. This is not a failure of demand. It is a failure of timing.
Leaving these leads idle is expensive. You have already paid for the marketing that generated the initial interest. You have spent staff time qualifying the enquiry and preparing a proposal. When that lead goes dormant, that investment is wasted. More importantly, you lose a potential recurring revenue stream that could have generated steady cash flow for years. Every unreturned call is a small leak in your revenue engine. Over a year, these leaks add up to a significant loss of potential contract value.
We do not spam your old leads with generic “we miss you” emails. That does not work for B2B relationships. Instead, we analyse your past interactions to understand where the conversation stopped. If a lead went quiet after a quote, we craft a personal message that acknowledges the delay and offers a fresh perspective. We might mention a new service package or a seasonal maintenance plan that addresses specific pain points, like reducing cleaning downtime during business hours. We use a mix of channels. A brief, polite email opens the door, followed by a short phone call from a named representative, not a generic sales agent. The conversation is respectful and low pressure. We ask for their current situation and offer value, not just a sale. This approach respects the professional relationship and reopens the dialogue naturally.
Buying new leads is costly and uncertain. You never know if the person on the other end is actually the decision maker or if the project is still live. Your dormant leads, however, have already shown interest. They know your brand. They may have even visited your website or spoken to your team. The trust barrier is lower. Reactivating these leads is a far more efficient use of your time and budget. It allows you to grow your client base without the high acquisition costs of new marketing campaigns. It also improves your service continuity, as you are reengaging with businesses that likely had a good first impression of your professionalism. By focusing on recovery, you turn your past efforts into future revenue. You stop chasing cold strangers and start nurturing warm, qualified prospects who are ready to talk. This is a sustainable, cost effective way to grow your commercial contracts.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.