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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the world of designer staircase fabrication, the sales cycle is rarely quick. A potential client might see a bespoke curved oak installation in your portfolio and be captivated, but the decision to commission a structural change is a major life event. They need to discuss it with their partner, secure planning permission, or align the project with a wider home renovation. Often, they are comparing multiple quotes and simply need time to think.
Consequently, your CRM likely holds dozens of these high value enquiries. They are not dead; they are dormant. The homeowner who asked about a floating steel step last spring is still planning their extension. The architect who requested a sample for a luxury penthouse project is still in the design phase. But without active follow up, these leads slip through the cracks. They get buried under new, urgent requests for measurements and site visits. The result is a missed opportunity for a job that could have paid for your next batch of premium materials.
We do not send generic “just checking in” emails. That approach feels impersonal and often irritates clients who are already busy. Instead, we reactivate these specific leads by re establishing the personal connection. We analyse the history of your previous interactions to understand exactly where the conversation stopped. Did they need more time to decide? Did they have questions about maintenance? Did they need a revised quote?
We then craft a targeted, low pressure message that references that specific point. For the homeowner waiting on planning permission, we might share a recent example of how we successfully navigated similar structural constraints. For the architect, we might highlight a new finish option we have mastered that aligns with their current aesthetic. We use email for the initial re engagement, followed by a polite phone call if there is no response after a few days. The tone is helpful and informative. We position your team as the trusted expert who is ready to assist when they are ready to proceed, not as a salesperson chasing a signature.
Acquiring new leads for a niche, high ticket service is expensive. You are paying for the privilege of introducing yourself to someone who has not yet decided they need a bespoke staircase. In contrast, these dormant leads already know your work. They have seen your craftsmanship. They have likely visited your workshop or reviewed your detailed proposals. The trust foundation is already there.
By recovering these leads, you are working with people who have already invested time in considering your services. This means shorter sales cycles, higher conversion rates, and less time spent explaining your value proposition from scratch. You are not starting from zero; you are continuing a conversation that was paused, not ended. This approach is cost effective and respectful of your team’s time. It allows you to focus your energy on closing deals with people who are already warm, rather than cold calling strangers who may never become clients.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.