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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
For a garden room and outdoor kitchen specialist, the sales cycle is long and often seasonal. A homeowner might enquire in early spring, request a detailed quote for a bespoke timber structure or a high end outdoor kitchen island, and then go silent. They are comparing options, waiting for a partner’s opinion, or simply overwhelmed by the sheer cost of a major home improvement. These leads do not disappear because they are unqualified. They are usually serious buyers who need time, or who feel the pressure of a high ticket purchase.
When you let these enquiries sit in a forgotten spreadsheet or a cluttered inbox, you are paying a hidden tax on your growth. You have already spent time and effort producing a detailed proposal, perhaps including 3D renders or material samples. That work has value. Leaving it idle means that value decays. If you wait until the next spring to chase them, you are starting from zero against competitors who may have sent a gentle nudge. You are effectively throwing away the groundwork you already did.
We do not blast out generic emails or make aggressive cold calls. We treat these dormant leads with the same care you would show a current client. We analyse the specific nature of the enquiry. Was it a standard garden office or a complex outdoor kitchen with plumbing? This context shapes our approach.
We start with a thoughtful, personal email. It is not a “just checking in” message. It references their specific project. Perhaps we mention a new supplier we have secured for better pricing on decking, or a recent installation we completed that resembles their design. We invite them to view a photo of a similar project or to ask a specific technical question about drainage or insulation. This lowers the barrier to re engage.
If there is no response, we follow up with a short, polite phone call. The conversation is low pressure. We ask if the project is still on the cards or if they have chosen another route. If they are still undecided, we offer a small, no obligation piece of advice or a revised timeline. We make it easy for them to pick up the thread where they left off, without feeling rushed.
Buying new leads in this trade is expensive. A single click through or lead generation cost can be high, and the conversion rate for cold traffic is often low. You are starting with a stranger who has no trust in you yet.
Recovering a dormant lead is different. They have already shown interest. They have already seen your professionalism when you produced their initial quote. They trust your brand name. The relationship is warm. By re engaging them, you are not trying to convince a stranger. You are helping a known prospect move forward. It is a more cost effective way to fill your diary with high value jobs. It respects the time you have already invested and turns a dead end into a finished project. It is honest, efficient, and kind to both you and the customer.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.