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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the loft conversion and Velux dormer space, a lead is rarely a simple click. It is a homeowner who has already measured their roof pitch, checked planning permissions, and priced out a few basic materials. They are ready to act, but they are also cautious. These high intent enquiries often stall for weeks or even months. Homeowners are waiting for a quiet week to compare quotes. They are discussing options with a partner. They are waiting for a specific contractor to confirm they can handle the complex structural changes required for a dormer extension.
Because the project is large and the decision is personal, the sales cycle is long. A standard automated email sent three days after the initial enquiry often feels too pushy or, worse, too generic. It lacks the specific context of their roof type or their desired headroom. Consequently, many of these high value leads fade into the background. They do not become “bad” leads. They simply become “later” leads. But “later” can stretch into “never” if the initial momentum is not managed with care and precision.
Leaving these enquiries idle is expensive, but not in the way most people think. It is not just about missing a single job. It is about the wasted effort of the initial consultation. You have already spent time assessing their structural suitability. You have already explained the difference between a simple roof light and a full dormer build. That knowledge is gone if you do not re engage.
When a lead goes cold, you are effectively forcing yourself to start the relationship from zero again next time. You lose the trust you built. You lose the specific details of their home. And you lose the psychological advantage of being the one who listened. In a competitive market, being the first to re engage with relevant, specific information makes you the obvious choice. You are no longer just another contractor. You are the one who remembered their specific roof constraints and their timeline.
We do not use generic blasts. We look at the specific history of each enquiry. Did they ask about noise reduction? Did they mention a sloping ceiling? Did they ask about planning permission? We use this data to craft a message that feels personal and helpful, not salesy.
We re engage through a mix of channels. A short, clear email that references their previous questions is often the best start. It reminds them of the value you provided without asking for a sale. If that does not get a response, a polite, brief phone call follows. This is not a hard sell. It is a check in. We ask if they have had a chance to talk to their partner. We offer to send over a updated quote or a visual example of a similar dormer build.
The conversation is low pressure. We acknowledge that timing is everything in home renovations. We position your firm as the patient, expert partner who is ready when they are. This approach respects the homeowner’s process. It builds trust. And it turns a dormant lead into a live conversation.
Recovering these old leads is far more effective than buying new ones. New leads require you to build trust from scratch. Dormant leads already know you. They have already asked the hard questions. They are just waiting for a nudge. We provide that nudge, with the right tone and the right information, to bring them back to your side of the table.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.