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Ecommerce & retail
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
Many optometry practices and eyewear retailers find themselves with a substantial backlog of potential customers who never quite completed the purchase. These are not random names in a spreadsheet. They are people who booked a sight test but missed the appointment. They are individuals who tried on frames in the shop, picked up a pair they loved, but then hesitated at the till. They are patients who requested a contact lens fitting but never returned for the trial. Often, the reason for the silence is simple. Life gets busy. The new job starts, the children’s school term begins, or the original motivation to change glasses fades after a few weeks.
Leaving this value sitting idle is a quiet but significant drain on your practice. You have already incurred the cost of advertising, staff time for the initial consultation, and the overheads of maintaining your facility. When a lead goes cold, that investment returns zero. More importantly, you miss out on the revenue from high margin products like progressive lenses, premium frames, and after care services. A single recovered lead can generate several hundred pounds in profit. Multiply that by the hundreds of enquiries that quietly drop off every quarter, and the financial impact becomes substantial. You are not just losing sales; you are losing the lifetime value of a patient who might have trusted you for their vision care for the next decade.
We reactivate these specific leads with a personalised approach that respects their time and their experience. We do not use generic, blast style emails that end up in the junk folder. Instead, we craft messages that reference their specific interaction. For the person who tried on frames, we highlight those exact styles, perhaps suggesting a new colour or a slightly different size. For the missed appointment, we offer a flexible, low pressure rebooking link that fits around their busy schedule. We use a mix of channels to ensure we reach them where they are most comfortable. A thoughtful email might be followed by a short, polite SMS a few days later. If they still do not respond, we might send a final, helpful note with a small incentive, such as a discount on lens options or a free follow up check. The conversation is always one to one. It feels like a note from a familiar optician, not a marketing campaign.
Recovering old leads is significantly more effective than buying new ones in this sector. New leads require a full sales cycle. They need to build trust from scratch, understand your services, and overcome the hesitation of trying a new provider. Your existing leads have already taken that step. They have walked through your doors. They have looked into the eyes of your opticians. They have touched your frames. The trust is already there. All that is missing is the final nudge to close the sale. By focusing on reactivation, you get a higher return on your existing marketing spend. You fill your chairs with patients who are already primed to buy. You reduce the pressure on your new patient acquisition channels. And you turn a dormant asset into a reliable, profitable stream of business. It is a smarter, more efficient way to grow your practice.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.