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Education & training
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In a private language school, your pipeline is not just about new enrolments. It is a constant stream of parents, corporate HR managers, and adult learners who reach out, book a trial, or download a brochure, and then vanish. Often, the reason is simple. A parent is comparing three schools before making a decision. A corporate client is waiting for budget approval. An adult learner is balancing a busy work schedule with family commitments. These are not dead leads. They are paused.
When your team moves on to the next prospect, these potential students slip into a dark folder. You lose the initial investment you made in advertising to get that name and email address. You also lose the momentum. If you wait six months to follow up, the person has likely moved on. They have booked their course elsewhere, or the corporate contract has been awarded to a competitor. Leaving these enquiries idle is a direct leak in your revenue stream. It means you are paying for traffic that never converts, forcing you to spend more on new acquisition to hit the same enrolment targets.
We do not just blast a generic “Are you still interested?” email. That approach feels impersonal and often gets ignored. Instead, we analyse the specific nature of the enquiry. Was it a corporate training request? Was it a parent looking for summer intensive courses? We tailor the message to reflect that context.
We use a multi channel approach. We start with a warm, concise email that references their original interest. We follow up with a short, polite phone call if contact details allow, or a targeted social media touch. The conversation is not about pressure. It is about re establishing the connection. We ask if their circumstances have changed. We offer updated information on timetables or new tutor availability. We make it easy for them to say yes, or to tell us to stop. This human, respectful approach respects their time and your brand reputation. It reminds them why they chose your school in the first place: quality, flexibility, and a personal touch.
Acquiring a new lead is expensive. You are buying attention in a crowded market. You have to convince a stranger why your school is the right choice. You have to build trust from scratch.
A dormant lead, however, already knows you. They have seen your website. They have likely spoken to your staff. They have considered your value proposition. The trust barrier is lower. The cost to re engage them is a fraction of the cost to acquire a new one. You are not selling a concept. You are completing a transaction that was already in progress. By recovering these leads, you improve your return on investment without increasing your marketing spend. You turn idle data into active revenue. You give your existing marketing budget more power. And you ensure that no potential student, whether a child or an adult, is lost simply because the follow up was too slow or too generic. It is a smarter, more efficient way to grow your school, one conversation at a time.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.