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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
Recruitment is a game of timing and relationships. A candidate who is not ready to move this quarter, or a hiring manager who is on leave, creates a gap that feels temporary. Yet, without active follow up, these moments slip away. The inbox fills with “not now” and “keep in touch,” and the CRM becomes a graveyard of potential. We help you dig that value back out.
In recruitment, a dormant lead is rarely just a missed sale. It is a broken bridge. When a candidate ghosted after a first interview, or a client paused a search due to budget freezes, the relationship did not die. It froze. Leaving these contacts idle means you are paying for the initial acquisition cost twice. First, you paid for the time and effort to identify and engage them. Second, you now have to spend more to replace them with new, unknown prospects. New leads require full re education on your brand, your rates, and your process. Dormant leads already know who you are. They trust your communication style. They have seen your work. Ignoring them forces you to rebuild credibility from scratch, wasting the momentum you already built.
WeProfitWhenYouDo focuses on reactivating these specific segments. We do not treat a passive candidate the same as a paused client. For candidates, we reach out with a gentle, personal touch. This might be a short email sharing an article relevant to their career stage, or a note letting them know a new role has opened up that matches their previous search. The conversation is low pressure. We ask how they are doing, not if they are ready to sign. For clients, we approach with insight. We update them on market trends in their sector or share feedback from similar placements. This keeps your agency top of mind without feeling like a hard sell. We use email and phone, but the key is the message. It is tailored, brief, and respectful of their time.
Buying new leads in recruitment is expensive. You are competing with every other agency for the same attention span. A new lead has to be convinced of your competence before they will even consider a conversation. A dormant lead has already been convinced. They know you can deliver. They know your response times. They know your quality.
Reactivating old leads is cost effective because you are working with trust that is already established. You are not asking for a second chance to prove yourself. You are asking for a continuation of a relationship that was simply paused. This makes the conversion process faster and smoother. It also builds a more resilient business. When you rely too heavily on new lead generation, you are vulnerable to market shifts and rising acquisition costs. By nurturing your existing database, you create a steady stream of opportunities that does not depend on external advertising spend.
We make this process simple. We help you organise your dormant contacts, prioritise the ones most likely to re engage, and craft messages that feel human, not robotic. We turn your cold files into warm opportunities. Let us help you recover the value you have already invested.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.