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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the smart glass sector, a lead is not just a name and a phone number. It is a potential architectural upgrade, a commercial retrofit, or a high spec residential project. Yet, many enquiries go cold before they ever reach the installation stage. Homeowners researching electrochromic windows often get overwhelmed by technical specifications, power requirements, and the sheer novelty of the technology. They ask for a quote, compare it with standard double glazing, and then wait. Simultaneously, commercial clients evaluate suppliers for months. If your initial proposal lacked a clear explanation of the energy saving benefits or the seamless integration with their building management systems, they simply move on to a competitor who made the pitch easier to understand.
Leaving these enquiries idle is expensive. You have already paid for the marketing that brought them in. You have spent staff time on the initial consultation. But more importantly, you are missing out on a segment of the market that has already done the hard work of education for you. These leads know what smart glass is. They know they want it. They are just waiting for a nudge to close the gap between interest and action.
We do not treat dormant leads like cold calls. We treat them like unfinished conversations. For a homeowner who went quiet after asking about privacy features, we send a short, helpful email explaining how the glass transitions from transparent to opaque without any mechanical moving parts. We address the specific concerns that likely stalled the process, such as power consumption or maintenance. For commercial projects, we reach out with case studies of similar building types, showing how electrochromic glazing reduces HVAC load.
We use a mix of email and phone, but the phone is always secondary. The email sets the stage with relevant, non salesy information. If they reply, we arrange a brief call to answer specific technical questions. We focus on the practicalities: how the glass fits into their existing frame, the warranty terms, and the installation timeline. We speak their language, avoiding jargon and focusing on the tangible benefits of light control and energy efficiency.
Buying new leads in this niche is costly. You are essentially educating the market from scratch. You have to convince people that smart glass is not just a luxury gadget, but a functional, cost effective building material. Every new lead requires a significant investment in time and money to get to the point of understanding.
Recovering dormant leads is different. These people have already shown intent. They have already considered the product. They are further down the funnel, which means the conversation is shorter, the trust is higher, and the conversion is more likely. By reactivating these specific leads, you are not just filling your calendar. You are completing the sales cycle for customers who were already ready to buy, just waiting for the right guidance. It is a more respectful and efficient way to grow your business, ensuring that no potential client is left behind simply because the initial conversation stalled.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.