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Travel & leisure
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the vineyard tour industry, interest is seasonal and personal. A corporate client may request a proposal for a team away day in March, only to have the budget cycle shift by June. Or a group travel agent might source a bespoke tasting experience for a high net worth client, but the internal approval process stalls. These leads don’t just disappear; they freeze. Your sales team moves on to immediate enquiries, and these high value opportunities sit in your CRM, uncontacted for months.
The cost of this idleness is significant. You have already incurred the cost of creating the proposal, the time spent on the initial consultation, and the effort of customising the itinerary. When that lead goes cold, that work is lost. More importantly, you are leaving revenue on the table while paying for new lead generation. If you can reactivate a lead that has already shown intent, you are converting an existing asset rather than building from scratch.
We do not blast generic marketing emails at your old contacts. That approach fails in B2B hospitality because the relationship is personal. We analyse your dormant lead list to identify the specific context of each enquiry. Did they want a corporate event for fifty staff? A private tasting for a board of directors? A wedding group?
We craft a personalised outreach sequence that references their original request. For a corporate team builder, we might highlight a new seasonal menu or an updated venue feature that fits their previous brief. For a group of individuals, we focus on flexibility and ease of booking. We use a mix of channels, starting with a warm, human email from a real person in your team, not a marketing bot. If there is no response, we follow up with a phone call. The conversation is low pressure. We are not selling; we are checking in. We ask if their plans have changed, if their budget is still active, or if they need additional information to make a decision. This approach respects their time and reopens the dialogue without being pushy.
Buying new leads in the tourism sector is expensive and uncertain. You pay for leads that may never convert. They may be in the wrong location, have the wrong budget, or simply not be ready to book. You are guessing.
Recovering dormant leads is different. These people have already shown interest. They have engaged with your brand, asked questions, and likely seen your venue. They understand what you offer. The trust is partially established. When you reach out with a relevant, timely update, you are not introducing yourself; you are continuing a conversation. This makes the sales cycle shorter and the conversion rate higher. You are not hoping for a click; you are engaging with a known entity. For a vineyard tour operator, this means filling your calendar with groups that are ready to book, rather than spending weeks nurturing cold prospects. It is a more efficient use of your team’s time and a more reliable way to drive revenue in a competitive market.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.