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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
Most zinc and copper roof cladding projects are not one day transactions. They are long term considerations that require careful specification, structural assessment, and often, a wait for the right weather window or planning permission. In this niche, a lead rarely goes cold because the prospect has lost interest. They go cold because life happened. A homeowner secured their mortgage but the builder is delayed. A property developer is waiting on final architectural sign off. A contractor has a full schedule for the next three months.
When these enquiries stall, you are not just losing a potential installation. You are losing a high value project that has already passed the initial trust barrier. The prospect has looked at your portfolio. They have likely admired the patina potential of your copper samples or the architectural precision of your zinc panels. They have engaged with you. To let that relationship fade into silence is to waste the significant time and energy your team spent understanding their specific roof pitch, material preferences, and aesthetic goals. Every dormant lead represents a project that is closer to completion than a cold call ever will be.
We reactivate these connections with patience and precision. We do not blast your database with generic marketing emails. That would damage the trust you have built. Instead, we craft personalised follow ups that reference the specific details of their previous enquiry. We might touch on a recent change in zinc alloy availability or share a case study of a similar copper cladding project we completed last autumn. We use email and phone in a balanced rhythm. The email provides the visual evidence and the technical reassurance. The phone call offers the human connection, allowing your team to ask simple questions like, has the planning application been approved, or is the site ready for surveying. We handle the initial re engagement so your estimators only speak to prospects who are actively ready to move forward.
Recovering these dormant leads is far more effective than buying new ones. In the specialist cladding market, the pool of qualified prospects is smaller than in general roofing. New leads often require extensive education about the benefits of natural weathering versus painted finishes. They need to be convinced that the upfront investment is worth the long term durability. Your old leads already know this. They have already done the research. They have already decided that zinc or copper is the right choice for their property. They are not looking for a cheaper alternative. They are looking for the right partner to execute the vision. By bringing them back into the conversation, you are not selling a product. You are resuming a professional relationship that was merely paused, not broken. This approach respects the complexity of your work and treats every past enquiry as a valuable asset waiting to be realised.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.