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Events & hospitality
You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
In the inflatable assault course hire business, the sales cycle is often dictated by weather and event logistics. A parent might call in January, eager to book a birthday party for next summer. They discuss the size of the course, the safety requirements, and the setup time. They ask for a quote. Then, they go quiet. Perhaps the date was tentative. Perhaps they were comparing you against a local trampoline park or a smaller, cheaper bouncy castle provider. Maybe the event was cancelled due to a school term change.
These leads do not disappear because they lack interest. They go cold because the decision was deferred. In this industry, you are selling an experience that requires significant planning. If a lead goes silent after the initial quote, it is usually not because you are too expensive, but because the timing was not right. They need a nudge when the weather forecast looks good, or when their child’s school term ends. Without that specific, timely follow up, they simply move on to the next provider who happens to answer the phone on the day they finally decide to book.
Every dormant lead represents a completed sale that is already 80 per cent done. You have established trust. You have confirmed their specific needs. You have outlined your safety protocols and insurance cover. Buying new traffic means starting from zero. You have to re explain the difference between a standard bouncy castle and a professional assault course. You have to re reassure them about the noise, the space required in the garden, and the supervision needed.
Leaving these leads idle is a waste of the effort your team has already put in. It is also a missed opportunity for revenue. In a seasonal business, cash flow is tight. You need to fill gaps in your diary. A reactivated lead is a guaranteed booking that requires minimal marketing spend to close. It is the most efficient way to increase your revenue without increasing your customer acquisition costs.
We do not blast generic “we miss you” emails. That approach fails in this sector. Parents are busy. They ignore generic marketing. Instead, we craft messages that reference their specific enquiry. Did they ask about a 10 by 10 foot course? Did they mention a party for twelve guests? We use those details.
We reach out via email and SMS, but only at the right moment. If their original enquiry was for a summer date, we follow up in late May when the heat is building and the holidays are approaching. The message is simple and personal. “Hi Sarah, hope the summer plans are taking shape. We still have space for the assault course you enquired about in January. Would you like to hold that date?”
This conversation is short. It is not a sales pitch. It is a reminder. It acknowledges that time has passed. It offers an easy way to say yes. When they reply, your team can pick up the thread exactly where it left off. No re explaining. No re qualifying. Just a quick confirmation of the date and a payment link. This is how you turn cold data into warm bookings. It is honest, efficient, and respects the customer’s time.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.