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You have already paid to win these enquiries. We reactivate the ones that went cold and turn them back into booked, paying work, on the model that suits you.
Plant hire depots run on a specific rhythm. You have the heavy machinery, the skilled operators, and the local knowledge, but your sales pipeline often suffers from a quiet leak. Enquiries for a 360 excavator or a telehandler do not always result in an immediate booking. Sometimes the project is delayed. Sometimes the budget needs approval. Sometimes the client simply goes quiet. These leads sit in your CRM, marked as ‘closed’ or ‘lost’, gathering digital dust while your team focuses on the next wave of urgent requests.
When a lead goes cold, you are not just losing a potential transaction. You are leaving valuable capacity unused. A hired unit that sits idle for a week is a week of revenue that could have been generated without a single hour of extra marketing spend. In the plant hire sector, the cost of customer acquisition is high. You are competing against national giants and local competitors for the attention of contractors and developers. Every pound spent on advertising to find a new client is a pound that could have been used to service an existing relationship. When you let old enquiries fade, you are effectively paying for the same customer twice: once to find them, and again to win them back, when they eventually return with a new project.
We do not treat dormant leads as a bulk email list to be blasted. We treat them as specific business relationships that need a gentle, relevant nudge. We analyse your past enquiries to understand the context. Did they ask about a specific machine? Was it for a residential dig or a commercial site? We craft personalised messages that reference that initial conversation. “We noticed you were looking at a 12 tonne excavator last month. Has the groundworks schedule shifted?” This is not a generic sales pitch. It is a helpful check in. We use a mix of channels to ensure we reach the right person. A concise, helpful email to the project manager is often followed by a polite, low pressure phone call from a human being, not a robot. We ask about their current project status and offer immediate availability updates. If the timing is right, we book the unit. If not, we keep the door open with a note on their file, ensuring the next time they need plant, you are the first name they call.
Recovering these old leads is more efficient and respectful than buying new ones. It builds trust. It shows you are organised and attentive. It turns a lost opportunity into a long term partnership. Your data is an asset. Let us help you unlock it.
Two ways to work with us
You cover costs. We earn only on proven results.
You fund the running costs, which keeps both of us serious. We take no margin up front and earn our share only from the profit we create, agreed in writing before any work starts.
A fixed fee. You keep all the upside.
Prefer a known, predictable cost? Pay a straightforward fee of our cost plus a margin and keep every pound of the recovered revenue.
Send us three numbers and we will come back with a free, honest recovery estimate.